Google Advertisements Why? Important?

Google ads refer to paid advertisements that appear on Google's search engine results pages or on the Google Display Network. Google ads aim to show users the most relevant and useful content when they search for specific keywords. When managed properly, these ads can increase your brand's visibility and boost conversion rates. Therefore, Google ads are of great importance for businesses.

• Google Ads Platform: Google offers Google Ads, a platform for managing ads. Through this platform, you can create campaigns, identify your target audience, set ad budgets and measure performance.

Steps to Advertise on Google

To advertise on Google, you first need to create a Google Ads account. Here are the basic steps to create Google ads:

1. Open a Google Ads Account

The first step is to register on the Google Ads platform. After creating your Google Ads account, you can start managing your advertising campaigns. Digital agencies like Webmooy provide professional support for Google Ads setup and campaign management.

2. Goal Setting

For Google ads, you should first determine your advertising goals. These goals can cover different objectives such as increasing brand awareness, increasing sales or driving traffic to your website. Google Ads offers goal-setting options to suit your ad types and budget.

• Sales Objective: If you are aiming to increase sales, options such as Google shopping ads or search ads may be suitable for you.
• Website Traffic: You can use search ads to drive more visitors to your website.
• Brand Awareness: If you want to increase brand awareness, display ads or video ads can be an ideal choice.

3. Keyword Research

Keyword selection plays a critical role in the success of advertising campaigns. The right keywords address your target audience's searches on Google. As Webmooy, we choose the most suitable keywords for our clients' target audience and optimize their campaigns accordingly.

• Keyword Planner: The Keyword Planner tool from Google Ads helps you find the most popular keywords related to your business.
• Long Tail Keywords: You can get effective results at a lower cost by using more specific long-tail keywords (for example, "digital marketing agency in Istanbul") instead of short keywords with high competition.

4. Choosing Ad Type

There are different types of ads on the Google Ads platform. Choosing the ad type that best suits your goals and budget will increase the success of your campaigns. Here are some of the Google ad types:

• Search Ads: Ads that appear when users search for specific keywords in search engines. These ads are aimed directly at users looking for purchases or information.
• Display Ads: Displayed on various websites through the Google Display Network. Ideal for increasing brand awareness or remarketing.
• Video Ads: These are video ads broadcast on YouTube. This type of ad aims to reach a wide audience and attract attention.
• Shopping Ads: Very effective for e-commerce sites. It shows your products directly in Google search results.

5. Ad Budgeting and Bidding Strategy

Setting your advertising budget on Google Ads is important for the longevity of your campaigns. Google Ads offers daily or total budget options. You can also decide what kind of impression strategy your ads will follow by determining your bidding strategy. Webmooy aims to provide maximum conversion by using its customers' budget in the most effective way.

• Manual Bidding: You can set costs per click (CPC) manually.
• Automated Bidding: Google's algorithms provide a bidding strategy that matches your goals. This provides a cost-performance advantage.

6. Advertisement Text and Visual Preparation

Ad copy and visuals play a critical role in attracting users' attention. When writing ad copy, you should use short and clear phrases that will attract the attention of your target audience. You can also mobilize users with CTA (Call-to-Action) statements. As Webmooy, we increase the performance of our clients' campaigns by preparing the most effective ad texts and visuals.

7. Advertisement Broadcast and Analysis

Once you have published your ad, you need to analyze its performance regularly. Google Ads offers a detailed analysis to track your ad performance. Webmooy optimizes by analyzing campaign performance and provides regular reports to its customers.

Google Ads Management and Webmooy's Contribution

Webmooy has a team of experts in digital marketing and ad management. We support our clients in every step of their Google ads, ensuring the best results.

1. Keyword Strategy: We ensure that the ads reach the target audience by choosing the right keywords. We offer professional support in keyword research and strategy development.
2. Campaign Optimization: We regularly analyze Google Ads campaigns and make necessary improvements. Webmooy's expert team provides continuous optimization to improve campaign performance.
3. Visual and Text Preparation: We prepare professional ad texts and remarkable visuals. We take care to attract the attention of the target audience by using the right CTA in the ad text.
4. Performance Analysis and Reporting: As Webmooy, we analyze the campaign performance of our clients and provide regular reports. In this way, you can have up-to-date information about the success of the campaigns.

Achieve Success with Google Ads

Google Ads provide a great return to businesses when implemented with the right strategy. As Webmooy digital agency, we provide our customers with a comprehensive Google Ads management service to reach their target audience. In the digital world where competition is intense, you can achieve successful results with Google Ads under the guidance of an expert agency.

All in all, Google ads are a great way to grow your brand and gain a competitive advantage in the digital world. With Webmooy's experienced team, you can stand out in the digital world by optimizing your ad campaigns.