Unlike traditional advertising channels, social media allows advertisers to reach a much wider audience. This audience varies in terms of age, gender, education level and region of residence. This enables advertisers to expand their target audience or offer customized advertisements in line with their target audience. Social media ads give much more effective results compared to traditional advertising practices. The reason for this is the chance for advertisers to determine the group their ads will reach down to the finest detail. Advertisers determine the audience that can see their ads according to their advertising purposes, target audiences, the location where they want their ads to be seen and their budget. Social media ads and social media advertising can be considered as the beginning of a post-modern advertising process. The main purpose of social media advertising is to expose the consumer to information about the company or project and then to create an emotional bond between the project and the consumer. In the new generation commercial world where thousands of different companies compete with each other in every sector, advertisers who can establish an emotional/motivational bond with their users or consumers can get higher efficiency from social media advertising.

When advertising on social media platforms, it is important to work with a company that has experience in this field. The right decisions to be made on issues such as regular posting, the organization of advertising texts or visuals in a way that can appeal to consumer psychology, the budget to be allocated for advertising, target audience determination and the frequency of publishing advertisements will cause the advertisement on social media to provide maximum benefit to the company. Another issue to be considered when advertising on social media is to achieve diversity in advertising objects. It is very important for every company to be able to create a more diverse and richer advertising literature through both written texts, images and videos. Semroot can support you in managing your social media ads.

Instagram is one of the most widely used social media platforms worldwide. Today, Instagram, which is actively used not only by users but also by corporate structures, is also considered as a virtual advertising space. The fact that a large number of people spend a long time on the same platform makes Instagram the ideal advertising context for many companies. Companies that want to communicate with their consumers/customers on Instagram support this communication with advertising activities. There are four different advertising models that can be used on Instagram and offered to the alternatives of profiles. Photo Ads: A properly selected photo with its color contrasts, objects, text sections and general design can enable you to use Instagram's advertising feature in the most effective way and increase the prestige of your company. Video Ads: Videos that are sufficient in terms of sound and motion synchronization, background image and music, general shooting style and content will make users more interested in your product or service. Rotating Ads: Batch ads with different structures (video or photo) within the same Instagram post will allow you to provide your customers with broader information about your services. Story Ads: If you complain that your customers or users miss your post, you can create more sincere and spontaneous ad structures using active story ads. You can use short videos or photos in these ads.

Unlike other platforms, Twitter is a social media site where written interaction reaches maximum value. Therefore, some companies may prefer Twitter advertising as part of their services. Twitter offers different advertising models to users. In this way, each company has the chance to choose a different advertising model within the framework of its own advertising strategy and purpose. Promoted Trend: If you want to stay on the agenda of users in the region for 24 hours and the advertisement you have planned in your mind is a short-term advertisement that will have a striking effect, it may make sense to choose Promoted Trend.Promoted Tweet: With these tweets, your post can appear on the home page of different users. Users who visit your Twitter profile can then discover your website and get to know you better. This advertisement lasts for 3 months. Promoted Account: If you want to increase the number of followers of your company and thus increase its visible prestige, this advertising model may be suitable for you. Website Clicks (Web Site Cards): It is an advertising model that will increase website visits and provide you with intense traffic. App installs and Interaction (App installs): Through a special link, users can download and use your apps in a faster and more practical way.

Facebook has more than 42 million users in Turkey alone. Therefore, Facebook is often the social media site that many businesses, web-based projects or companies prefer to advertise on. The advertising models offered to users by Facebook are as follows: Ad that Increases Page Post Interaction: If you want to ensure that any post on your page reaches more people, you can choose this ad model.Ad that Increases Page Likes: You can choose this ad model to increase your prestige and communicate regularly with more people. Ad that Increases Website Clicks: You can choose this ad model to directly increase the traffic of your website and earn high advertising revenue. Ads That Increase Website Conversions: These are preferred advertising models to increase the number of forms, documents or sales transactions on your website and to direct the user to consumption. App Downloads: Suitable for companies that do application marketing and develop new mobile applications. Advertising that Increases Interaction with the Application: These are advertising models that increase the interactions for your applications in a short time.

Companies, companies or businesses that prefer to advertise on Facebook have the opportunity to carry out all of their advertisement-related transactions through a single panel. In this way, all transactions, from payments to publishing or removing ads, are handled in a very practical way. What's more, Business Manager allows accounts to share their financial assets with partners. For organizations with multiple branches or sister companies, Facebook Business Manager is extremely useful. You can easily create a Facebook Business Manager account with your personal Facebook account and start using it as instructed.

Webmooy team proactively manages your social media advertising efforts. Proactively moving your transactions forward ensures that each transaction is reshaped based on the returns of the advertisement. Semroot team conducts short-term and long-term analyzes at every stage of the transactions and determines the next step within the framework of these analyzes. Semroot prepares weekly, monthly and annual reports on long-term and short-term analyses, long-term and short-term goals and trajectories, and shares all of these reports with its customers and makes sure that customers are aware of the process. In this way, you will have the chance to be an advertiser who is not an advertiser excluded from the process, but an advertiser who does not deal with annoying details and watches the problems being solved one by one.